A BRAND DESIGN ESTABLISHMENT
A BRAND DESIGN ESTABLISHMENT

Yogamood


Design doing yoga.

Yogamood Essential Teas is a range of teas, developed and designed for the Copenhagen based yoga studio, Yogamood. Adding another dimension to the physical yoga practice is a vital part of Yogamoods philosophy. The studio already offers aromatherapy oils to stimulate the senses and the mind.

The teas are developed from the desire to create a selection of natural teas that enhance and support everyday life.
Each tea offers an exquisite fragrance and taste with unique beneficial effects for the mind, body and soul.
The effects of each tea is expressed with the yoga poses, featured in the design:
– Glowing Soul delivers a blissful energy boost, perfect for physical activities.
– Pure Meditation is a wonderfully calming and fragrant tea, designed for quiet moments.
– Stay Strong is the smooth and aromatic Chai tea, that warms and strengthens the body and soul.

The teas are promoted and sold as a part of yoga workshops, through yoga studios and online, thus keeping the connection to the yoga universe. All teas are sold individually or together as a set in a gift bag. All bags and cardboard sleeves are produced from recycled and FSC certified paper respectively.

Client

Yogamood

Deliverables

Packaging design

Recognitions

Creative Circle Award nomination 2021 – Food packaging design

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