A ride with the best
in the business
As market leader TAXA 4X35 wants to sharpen and strengthen its brand position, in order to change the challenged and negative perception of the taxi industry, and to meet new demands from consumers. In recent years the industry has been undertaken some dramatic changes, where increased competition, new patterns in transportation, and a strong climate agenda has challenged the status quo. TAXA 4X35 set out to cover the strategic challenges through extended internal and external analysis, and on this fundament, a new brand promise and brand strategy was defined. The new brand platform set the agenda for a new creative concept that should build a stronger and more competitive brand profile.
Identify a relevant and attractive brand position for TAXA 4X35.
Formulate brand strategy that will unite drivers, HQ and stakeholders.
Develop communication strategy.
New brand platform