Let’s eco. Never convetional.
A new dairy brand, producing baby nutrition and milk powder. Designed and processed in Denmark. Sold in Asia. Let’s Eco is a human, democratic, and inclusive approach to selling organic products. It´s the friendly face in the crowd. A small piece of nature in the home. Optimistic in its expression. Trustworthy and true to its roots. Affordable ecology. Always organic. Never conventional.
Let’s Eco is a new Danish brand offering a range of organic whole milk powder and infant formula, targeted six different East Asian markets. Around there fresh and organic milk is an expensive luxury. Competition is extremely intense due to the increasing consumption of milk that follows the new wealth. Consumers are exposed to both well-established domestic brands, counterfeit products of questionable quality, and international players with advanced technology and claims. All together it’s a market driven by extremely rational and functionally oriented brands. Brands that are generic and unpersonal, all communicating the same rational benefits.
Let’s Eco is for mothers and fathers of tomorrow. An audience who’s increasingly aware of their consumption and choices. Let’s Eco is a more human, democratic, and inclusive approach to selling organic products. Its organic for all – not for a selected and exclusive audience. Let´s Eco is the friendly face in the crowd of rational competitors.
It´s a small piece of living nature on the dinner table. Optimistic in its expression. Trustworthy and true to its roots. Always organic. Never conventional.
Build and design a new and inspiring global milk-brand for a conventional category in Asia
Creative Circle Award nomination 2021 – packaging design