A BRAND DESIGN ESTABLISHMENT
A BRAND DESIGN ESTABLISHMENT
Knuthenlund


From field to table.
Knuthenlund estate in Lolland is one of the biggest organic farms in Denmark. The estate, which has established its own dairy and cheese production facilities, produces a range of high-quality dairy products. Even though the estate has just few years of experience in the food business, its products have already garnered international acclaim and numerous awards.
Over the last years, Simply has built up a complete identity for Knuthenlund, including shop and packaging design, newsletters, advertising and events. Every aspect of the identity has been carefully crafted to achieve the best possible quality, reflecting respect for nature, animals, employees and the environment.
Simply has also produced packaging for a complete range of meats, dairy products and groceries. Several of these designs are based on new, environmentally friendly production methods and sustainable materials. The packaging design for Knuthenlund has won both Creative Circle Silver and Gold Awards.
Knuthenlund goes far beyond the basic principles of organic production. The herbs and vegetables grown in the fields and the rare livestock breeds are just some of the initiatives Knuthenlund has implemented to ensure an extraordinary taste experience. Knuthenlund’s products are justifiably used by top restaurants catering to guests from Denmark and abroad.

Client

Knuthenlund

Deliverables

Packaging, corporate identity

Recognitions

Creative Circle Gold Award 2010 – Cheese and Milk packaging design
Creative Circle Gold Award 2016 – Flour packaging design

Creative Circle Award 2010 – Best food packaging design

The Dieline – featured

LovelyPackage – featured

Blog del Disenõ – featured

SendPoint_Botanical Aesthetics – featured

Designerbooks – featured

Novum Magazine – featured
Favourite Design Annual Book 2017 – featured

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