A BRAND DESIGN ESTABLISHMENT
A BRAND DESIGN ESTABLISHMENT

Andel


A green future for all

Andel is the leading energy corporation in Denmark with 2.8 mill. costumer relationships. Andel is not only a cooperative, but also a cooperative movement with an ambition to lead and fuel a paradigm shift in the market – perusing green equality for all. It is deeply founded in the roots of Andel and the company’s DNA, to focus on the collective and common good, as well as the value and benefit the company delivers to its owners and to society in general. Andel will operate both in its own name as provider of infrastructure and energy, and through its different subsidiaries such as Clever, Cerius, Radius and Fibia.

Design by e-Types.

 

Strategic objectives

Definition of a strategic brand concept and compelling brand story that fuels the creative launch campaign.

Client

Andel holding A/S

Deliverables

Brand strategy
Brand concept
Campaign tagline
Creative brief

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